Know thyself and thou shalt thrive: The first steps of Employer Branding

Branding… everything? Branding… everything? Branding… everything? Branding… everything? Branding is ubiquitous in our modern, hyper-connected world. We all know the world-famous brands gracing our supermarket aisles, bright and inviting. To the consumer, they represent the range of various beneficial attributes of products or services. They inspire trust. They inspire loyalty. They play stand-in for reliability […]